Choosing the right email marketing platform can be challenging, especially with so many options available. Two of the most popular choices in 2025 are Brevo (formerly Sendinblue) and Mailchimp. Both platforms offer powerful features, but they cater to different needs. In this in-depth comparison, we’ll explore their features, pricing, ease of use, automation, integrations, and overall value to help you decide which one is best for your business.
What is Brevo?.
Brevo is an all-in-one marketing and CRM platform that focuses on email marketing, SMS campaigns, automation, and customer relationship management (CRM). It is known for its affordability, scalability, and ease of use, making it a great option for small to medium-sized businesses (SMBs).
What is Mailchimp?.
Mailchimp is one of the most well-known email marketing platforms, offering a drag-and-drop email builder, automation, and advanced analytics. It is popular among startups, eCommerce businesses, and content creators due to its ease of use and robust integrations.
Feature-by-Feature Comparison
. Ease of Use
- Brevo: Simple, intuitive interface with a clean dashboard. Ideal for beginners and small businesses.
- Mailchimp: User-friendly but has a steeper learning curve due to its vast number of features.
. Email Campaign Features
| Feature | Brevo | Mailchimp |
|---|---|---|
| Drag-and-drop editor | ✅ | ✅ |
| Pre-designed templates | ✅ | ✅ |
| A/B Testing | ✅ | ✅ |
| AI-powered recommendations | ❌ | ✅ |
| SMS Campaigns | ✅ | ❌ |
. Automation Capabilities
- Brevo: Offers visual automation workflows, making it easy to create sequences for emails, SMS, and CRM actions.
- Mailchimp: Provides pre-built automation templates but is less flexible than Brevo in advanced automation workflows.
. CRM and Contact Management
- Brevo: Includes a built-in CRM for managing contacts, deals, and customer interactions.
- Mailchimp: Offers basic contact management but lacks a full CRM system.
. Integrations
| Integration Type | Brevo | Mailchimp |
|---|---|---|
| eCommerce (Shopify, WooCommerce) | ✅ | ✅ |
| CRM (Salesforce, HubSpot) | ✅ | ✅ |
| Social Media Ads | ✅ | ✅ |
| AI-Powered Integrations | ❌ | ✅ |
. Pricing Comparison
| Plan | Brevo Pricing | Mailchimp Pricing |
|---|---|---|
| Free Plan | ✅ Unlimited contacts, 300 emails/day | ✅ 1,000 emails/month |
| Starter Plan | $8.08/month (20,000 emails) | $16/month (Up to 500 subscribers) |
| Business Plan | $16.17/month (Unlimited automation) | $175/month (Enhanced automation) |
. Customer Support
- Brevo: 24/7 support via chat and email, plus phone support for paid plans.
- Mailchimp: Offers email support for lower-tier plans and priority support for premium users.
Pros and Cons
Brevo Pros & Cons
✅ Affordable pricing for large contact lists
✅ Includes SMS marketing & CRM features
✅ Flexible automation workflows
❌ Fewer third-party integrations
❌ No AI-powered content recommendations
Mailchimp Pros & Cons
✅ AI-powered recommendations & analytics
✅ Better for content creators & small eCommerce businesses
✅ More integrations with third-party tools
❌ Expensive for scaling businesses
❌ Limited automation capabilities
Final Verdict: Which One is Right for You?
- Choose Brevo if: You need a cost-effective all-in-one marketing solution with email, SMS, automation, and CRM.
- Choose Mailchimp if: You prefer an AI-powered platform with more third-party integrations and creative tools.
For businesses that want affordability, automation, and SMS marketing, Brevo is the best choice. However, if AI-driven insights and integrations are your priority, Mailchimp is a strong contender.
Ready to choose? Try Brevo or Mailchimp today and take your email marketing to the next level!
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