
Brevo vs Constant Contact: A Thorough Comparison for Modern Email Marketing
In the ever-evolving world of digital marketing, email marketing tools play a crucial role in business success. When choosing an email marketing platform, two of the most prominent names are Brevo (formerly Sendinblue) and Constant Contact. These platforms serve as essential tools for businesses looking to engage their audiences, automate their processes, and drive revenue through effective email campaigns.
In this blog post, we will conduct an in-depth comparison between Brevo and Constant Contact, evaluating their features, pricing, user experiences, and more to help you make an informed decision.
Overview of Brevo (formerly Sendinblue).

Brevo began as Sendinblue in 2012 with a mission to make email marketing accessible for businesses of all sizes. Over the years, it has expanded to include SMS marketing, live chat, marketing automation, and more. Brevo is especially known for its affordable pricing and powerful all-in-one platform that supports both email marketing and customer relationship management (CRM).
Key Features of Brevo:
- Email Campaigns: A comprehensive email editor with drag-and-drop functionality, customizable templates, and a wide array of design options.
- Marketing Automation: Create automated workflows based on user behavior, such as cart abandonment emails, welcome messages, and follow-up campaigns.
- SMS Marketing: In addition to email, Brevo offers SMS campaigns, making it an omnichannel marketing tool.
- CRM: Manage and segment your contacts effectively with built-in CRM tools.
- Segmentation: Segment your audience by demographics, behaviors, and interactions to deliver highly personalized campaigns.
- Analytics and Reporting: Track the success of your campaigns with detailed reports on open rates, click rates, bounce rates, and conversions.
- Integrations: Brevo integrates with a wide variety of third-party platforms like WordPress, Shopify, WooCommerce, and more.
- Transactional Emails: Send transactional emails (like password resets, invoices, etc.) with customizable templates.
- Landing Pages: Create attractive and functional landing pages without the need for a developer.
- A/B Testing: Run A/B tests to improve your campaigns and discover the best-performing designs, subject lines, or content.
Overview of Constant Contact

Constant Contact has been a staple in email marketing since 1995, providing businesses with user-friendly tools to engage with their customers. Constant Contact is known for its simplicity, excellent customer service, and strong community of users. It’s particularly favored by small businesses due to its ease of use and extensive support.
Key Features of Constant Contact:
- Email Templates: Over 100 mobile-responsive email templates designed for various industries and purposes.
- Email Editor: Drag-and-drop email editor with the ability to customize your emails for a personalized look.
- Automation: Basic automation workflows like welcome emails, birthday emails, and order follow-ups.
- Event Marketing: Manage events directly within the platform, including registration, RSVPs, and ticket sales.
- Social Media Tools: Schedule and post social media updates directly from the platform to boost brand visibility.
- List Management: Segment email lists based on user activity and demographic information to send highly targeted campaigns.
- Surveys and Polls: Create surveys and polls to gather feedback from your audience.
- Analytics and Reporting: Access basic performance metrics like open rates, click rates, and bounce rates to improve future campaigns.
- Customer Support: Constant Contact offers strong customer support through live chat, phone support, and a comprehensive help center.
Comparison Table: Brevo vs Constant Contact
Feature | Brevo (Sendinblue) | Constant Contact |
---|---|---|
Email Campaign Builder | Drag-and-drop editor, customizable templates, mobile-friendly | Drag-and-drop editor, customizable templates, responsive |
Marketing Automation | Advanced workflows with behavioral triggers, CRM integration | Basic automation (welcome emails, post-purchase follow-ups) |
SMS Marketing | Yes, supports SMS campaigns | No, only email marketing |
Event Management | Basic landing page creation and email for events | Advanced event management tools (RSVP, ticket sales) |
Audience Segmentation | Advanced segmentation with CRM integration | Basic segmentation based on contacts and activity |
Transactional Emails | Yes, includes transactional email features | No built-in support for transactional emails |
Analytics & Reporting | Advanced reporting with real-time tracking | Basic reporting with limited customization options |
A/B Testing | Yes, for subject lines, content, and design | Limited A/B testing (subject lines only) |
Integrations | Extensive integrations with WordPress, WooCommerce, Shopify | Integrates with major platforms but fewer options than Brevo |
Free Plan | 300 emails per day, unlimited contacts (with limitations) | 60-day free trial, 500 contacts, limited features |
Pricing Comparison: Brevo vs Constant Contact
Pricing Plan | Brevo (Sendinblue) | Constant Contact |
---|---|---|
Free Plan | 300 emails/day, unlimited contacts | 60-day free trial, 500 contacts |
Lite Plan | Starter at $8/month, 40,000 emails/month, 1 user | Starts at $15/month for 500 contacts |
Essential Plan | Starts at $17/month, 60,000 emails/month, 3 users | Starts at $45/month for 500 contacts |
Premium Plan | Starts at $-/month, 120,000 emails/month, 5+ users | No direct equivalent; Pro plan custom pricing |
Enterprise Plan | Custom pricing for high-volume senders and advanced features | Custom pricing for large businesses with high needs |
Additional Factors to Consider
- User Interface: Brevo offers a clean and modern user interface that’s intuitive, especially for those already familiar with marketing automation tools. Constant Contact has a simpler, more straightforward interface, which can be a benefit for beginners but might feel restrictive for advanced marketers.
- Customer Support: Constant Contact excels in customer support, offering phone support, live chat, and a comprehensive help center. Brevo provides email and chat support but lacks phone support, which may be a limitation for some users.
- Deliverability Rate: Both platforms have a strong deliverability rate, ensuring your emails are delivered to your subscribers’ inboxes. However, Brevo has a slight edge in deliverability, especially with transactional emails, which can be crucial for e-commerce businesses.
- Global Reach: Brevo has a wider international reach, especially in Europe, and offers additional language support, making it ideal for global businesses. Constant Contact is more focused on the U.S. market, though it supports several languages.
- Scalability: Brevo is known for being a scalable solution that grows with your business. Its automation features, robust integrations, and pricing flexibility make it a good choice for businesses of all sizes. Constant Contact, while suitable for small businesses, is slightly less flexible for scaling to a larger enterprise.
Which One is Right for You?.
Both Brevo and Constant Contact are powerful tools for email marketing, but the best choice depends on your specific needs.
- Brevo is ideal for businesses that require an all-in-one marketing solution with advanced automation, SMS marketing, and a strong CRM. It’s also perfect for international businesses due to its broad reach and pricing flexibility.
- Constant Contact is a solid choice for small to medium-sized businesses that value simplicity, customer support, and event management tools. It’s best for users looking for an easy-to-use platform with strong, reliable support.
Certainly, your decision should come down to the features that matter most to you—whether that’s advanced automation, scalability, or a focus on customer service. Both platforms offer powerful tools to help you grow your business and improve your email marketing campaigns.